Most innovation teams waste months building the wrong thing. Our question-based coaching helps you discover what customers actually need, validate before you build, and cut your time-to-market — so you invest in ideas that work.
No obligation, just valuable insights to get you started.
"CoachingUP helped me validate my business idea and chart a path to a successful business."
Proven results from a methodology tested with dozens of innovation teams.
Transform customer observations into actionable insights that reveal hidden opportunities your competitors miss. Our process has been refined through work with 50+ innovation teams.
Access visual management frameworks, prototype development guides, and measurement tools that turn abstract concepts into concrete action plans with clear metrics.
Move beyond solutions to deliver measurable value that solves your customers' real problems. Our approach has helped teams reduce development time by up to 40%.
A great coach helps teams excel at all three. We work virtually, one hour at a time—no long-term contracts, no travel expenses.
Continue only if you're seeing real value.
Stop wasting time and resources on ideas that won't work. Our proven Innovation Path framework helps teams learn about their ideas as quickly as possible with minimal risk.
This systematic approach delivers measurable benefits to your innovation process:
A flexible approach tailored to your team's specific innovation challenges.
In just 15 minutes, we'll identify your biggest innovation challenges and opportunities. You'll walk away with at least one actionable insight, guaranteed.
Tackle your most pressing innovation needs with targeted sessions that deliver immediate value. Each session includes practical tools and specific next steps.
Our signature offering provides a complete innovation roadmap in just three hours. Includes customer discovery framework, action plan, and 30 days of implementation support.
For teams ready for deeper engagement, we provide consistent guidance throughout your innovation journey with measurable results and skill development.
Here's what our coaching has helped teams accomplish.
A startup founder validated their idea before writing a single line of code — saving months of wasted effort.
A corporate team cut their go/no-go timeline in half using our evidence-based Innovation Path framework.
Startups, non-profits, government agencies, and corporate innovators across every populated continent.
Extend your runway by eliminating expensive missteps through customer-focused development.
Launch innovations faster by applying lean startup methods within complex organizations.
Maximize limited resources with measurable impact that resonates with stakeholders.
Flexible packages to fit your needs with no long-term commitments.
$69.99
Perfect for addressing immediate needs
or purchase directly →$99.99
Our most popular single-session option
or purchase directly →$300.00
Our most comprehensive offering
or purchase directly →Start with our free 15-minute consultation to discuss your specific needs.
Schedule Your Free ConsultHear from teams who've transformed their innovation process.
"CoachingUP helped us pinpoint what our customers actually needed, not what we thought they wanted. This single insight saved us three months of development time."
Startup Founder, SaaS
"The 3-Hour Plan completely transformed how our team approaches innovation. We've cut our decision-making time in half and increased our success rate."
Innovation Director, Fortune 500
"Working with CoachingUP helped our non-profit maximize our limited resources. Their practical approach to innovation is perfect for organizations with tight budgets."
Executive Director, Non-Profit
Practical guides to help your team innovate more effectively.
Learn the 5 essential qualities to look for in an innovation coach and how to identify the perfect match for your team's specific challenges.
Read Guide →What you see and what it means are two very different things. Don't fall into the observation trap.
Learn More →Insights and tools to help you get a feel for what it's like to work with Coachingup.us as we help you on your journey.
Access all the Resources →See exactly how our signature coaching program works. Enter your email to download the full PDF.
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20 questions to mentor your innovation team to success. The essential guide to Bill's coaching methodology.
Get the Book
Bill Murray has coached innovation and customer discovery teams at startups, corporations, non-profits, and government agencies across around the world.
His question-based methodology — detailed in his book Enquire to Inspire — helps teams stop guessing what customers want and start building products people actually need. Bill has worked with 50+ teams, teaching them to validate ideas quickly, test assumptions cheaply, and make evidence-based decisions.
Unlike traditional consultants who prescribe solutions, Bill coaches through questions — building your team's capability so they can innovate independently long after the engagement ends.
Common questions about our innovation coaching services.
Innovation coaching is a structured process where an experienced mentor guides teams through customer discovery, idea validation, and product development using questions rather than directives. At CoachingUP, we use a question-based methodology proven with 50+ innovation teams to help you build products customers actually want.
Bill Murray is an innovation coach, speaker, and author of "Enquire to Inspire: 20 Questions to Mentor Your Innovation Team to Success." He has coached customer discovery and product design teams at companies and startups of all sizes across every populated continent. His approach centers on mentoring through questions rather than telling teams what to do.
All CoachingUP sessions are conducted virtually via video call. Sessions range from 30-minute Quick Focus calls ($69.99) to 60-minute Innovation Sessions ($99.99) to our comprehensive 3-Hour Innovation Plan ($300). You get actionable insights, custom tools, and follow-up support — no travel required.
A coach is an external advisor who helps teams develop skills in customer discovery, experimentation, and innovation methodology. A sponsor is an internal leader who provides the team with resources, permissions, and organizational support. The most effective innovation programs have both — a coach to guide the process and a sponsor to remove organizational barriers.
CoachingUP serves startup founders, corporate innovation teams, non-profit executives, government agencies, and entrepreneurship educators. Our methodology works for any team that needs to validate ideas, discover what customers actually need, and build solutions that deliver real value — regardless of industry or organization size.
CoachingUP offers three coaching packages: Quick Focus Session (30 minutes) for $69.99, Innovation Session (60 minutes) for $99.99, and The 3-Hour Innovation Plan for $300. All packages include actionable deliverables and follow-up support. We also offer a free 15-minute consultation to help you determine which option fits your needs.
Traditional consulting tells teams what to do. Question-based coaching asks the right questions to help teams discover answers themselves. This approach builds lasting skills in customer discovery, critical thinking, and evidence-based decision making — capabilities that continue to deliver value long after the coaching engagement ends.
Tell us about your challenge and we'll reach out to schedule your free 15-minute consultation.
Prefer to get in touch directly? We're happy to hear from you any way that works best.
Convenient online meetings — no travel required
Mon–Fri: 9 am – 10 pm EST
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